Great marketing has one job: Drive revenue.
I've been doing that for 20+ years.
Landmarks. Innovation campuses. Brands. Organizations built for lasting impact.
I've walked into organizations leaving millions on the table and I don't leave until that changes. The systems I build keep capturing revenue long after I'm gone.
Over the course of my career I've had the privilege of leading marketing for some of New York's most recognized institutions. Landmarks that draw millions of visitors annually. A 300-acre innovation campus redefining what industrial development looks like woven into the fabric of a modern city. Nonprofits where the work is urgent and the resources are finite. Brands where the story has to be built from the ground up.
The sectors have varied but the standard has always been the same.
I began my career in fashion and entertainment, and that world gave me something I've carried into every role since — an understanding that people don't necessarily respond to marketing, they respond to feeling seen and connection. When you get that right, revenue follows. I've spent 20+ years building organizations that understand the difference.
Through Snowstorm Ventures I partner with senior leadership teams as a fractional CMO, working at the intersection of strategy, revenue, and impact. I come in close, learn the organization deeply, and build the infrastructure that connects every marketing decision to a measurable outcome.
The goal is always the same: Depart each destination as a stronger entity than when I arrived.
